2010 IED Tesla EYE Concept


Geneva is not only a meeting place for manufacturers, is also an opportunity for bodybuilders or apprentices to exhibit their skills. True to its tradition, the Istituto Europeo di Design (IED) of Turin is the part and exposes the full-scale model of a future sports for Tesla.
This concept is born from the desire for the Italian institute to give voice to his students to describe their vision of the future automobile. The students then turned to the innovative brand Tesla to develop their study.

As a result the project EYE, a very successful and accessible sporting 2 +2 destined for an audience of young urban pace with technology. Supervised by the head of the design Franz von Holzhausen Californian brand, Luca Borgogno (senior designer Pininfarina) and Andrea Militello (Fiat), this concept has mobilized 11 students.

Alongside the Tesla Eye, two projects are on the stand scale 1 / 4: Jeep Pygmy (Vassiliy Kurkov) and Aston Martin Libido (Giuseppe Barbera, Andrea and Federico Guerri Vecchiatini).


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